Bank of Kigali Increases Sponsorship value For Rwanda’s Basketball

Bank of Kigali Increases Sponsorship value For Rwanda’s Basketball

Bank of
Kigali PLC has signed the 2nd year of BK-FERWABA sponsorship
and increased the sponsorship value from one hundred million to one hundred
thirty-five million annually. BK also announced the ten league players who are
becoming BK Brand ambassadors.

Rwanda Basketball Federation (FERWABA) and BK signed a Rwf300 Million partnership in November 2018 with BK as the major sponsor of the national basketball league and other major basketball tournaments for the three years – till 2021.

 “We are thrilled to see the
progression and perception of Basketball as a sport by our people and we are
confident that the partnership will yield to even greater mutual benefits” said
Bank of Kigali’s CEO, Dr Diane Karusisi.

Under the
renewed partnership, Bank of Kigali PLC has the rights to brand national teams
(Men Senior, Women Senior & Under 17), rights to brand games of the
national teams and once enabled, IKOFI users will be able to pay entrance
tickets.

“As we enter
into the partnership’s second year, Bank of Kigali remains committed to support
local female and male basketball players to reach their full potential and
advance Basketball within the country and across Africa. Today we are taking on
board ten of the best players in the league to become our brand ambassador. We
will work with them as it is high time sportspeople in Rwanda make comfortable
earnings from their talent and hard work” the CEO added.

Bank of Kigali’s CEO, Dr Diane Karusisi said that this year’s sponsorship value has been increased to one hundred thirty-five million Rwandan Francs (Rwf135,000,000) which will cater for game administration costs of the new five (5) teams that have joined the BK Basketball National League 2019-2020; extension of the 3×3 BK Challenge (U17) from 4 to 6 locations and a contribution to the organisation of games to be played in the Kigali Arena.