American, African Superstars head for CAX Weekend in Kigali

American, African Superstars head for CAX Weekend in Kigali

Thousands of participants from over 68 countries within
Africa and beyond have indicated interests to take part in the inaugural
Creative Africa Exchange (CAX) Weekend which opens in Kigali on 16 January

The event which in what has been describing as Africa’s
first continental summit dedicated to promoting exchange within the creative
and cultural industry will have most of Africa’s biggest names in the creative

Organised by Times Multimedia (TMM) and sponsored by the
African Export-Import Bank (Afreximbank) and other partners, the three-day CAX
Weekend will feature 250 exhibitors, including some of Africa’s leading

CAX Weekend is the opening act of a series of activities
planned under the CAX Programme which seeks to bring together African creative
talents from the music, arts, design, fashion, literature, publishing, film and
television sectors.

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According to information from the organisers, AITEO, the
African Union, UNESCO and a number of other multilateral institutions are also
partnering in CAX, which is a consolidated marketplace where buyers and sellers
of goods and services from the creative and cultural industry can meet and
explore business opportunities.

CAX Weekend is expected to give the exhibitors and
participants the opportunity to network, create business opportunities,
consider investment proposals and increase customer base. It will feature
breakout sessions with investors and captains of industry, notable African and
global actors, music stars and creative thought leaders from Africa and the

Speakers will include Prof. Benedict Oramah, President of
Afreximbank, American media personality Steve Harvey, actor Djimmon Hounsou,
Oscar winning actor Idris Elba, representatives of the African Development Bank
and senior government officials responsible for culture and the creative economy.
Award winning Nigerian musician D’Banj and several other high-profile musicians
are scheduled to perform.

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The CAX programme is aimed at facilitating investments into
cultural industries through education, trade, industrialisation and provision
of critical infrastructure to support African economic transformation in
alignment with continental initiatives, such as the African Continental Free
Trade Agreement and the Intra-African Trade Fair (IATF) rolled out by
Afreximbank to stimulate trade among African countries.

Launched during the inaugural IATF in Cairo in December
2018, CAX is the first exchange of its kind. The CAX Weekend will be followed
by Creative Africa Programme to be held during IATF2020 in Kigali from 1 to 7